Are people unsubscribing to your mailings and social feeds because they are too frequent? If you are like me you might unsubscribe to, or ignore someone you actually find interesting because their post and articles are just way too frequent.
There is no magic formula here as all situations are unique however it is worth reflecting upon if you are active on blogs and social media. Are you loosing credibility just because you are posting too much? Does your current and prospect client / customers actually have the time to read any of your posts or do they end up in a pile that they in the end just ignore?
Here are two articles that might help you plan your social media activity..